Internet Dental Marketing Help

“He who has a thing to sell, and whispers it into a well, is not as apt to make a dollar, than he who climbs a tree and hollers.”

This information is based on my experience over many years of doing business successfully in Africa, Canada and the United Sates, using the leverage of Joint Ventures, incorporating the Mastermind, Strategic Alliances and Barter to do business and create value and wealth with no money and no risk. Tried and tested, proven in the field with thousands of business owners, these principles work on one condition: You can only succeed in Joint Ventures with people who are honest, professional, smart and disciplined. Once you have found people like that, JV’s can open the doors to unlimited wealth and success for you.

Joint Ventures work when people realize that we don’t have to own skills, money, employees, inventory or other resources in order to do business, create value and make money. And it can be done VERY FAST if we use existing resources.

Your business can skyrocket to new levels of performance and profitability using Joint Ventures. The purpose of Joint Ventures is to access new markets, grow your business and access new competencies, while leveraging your hidden assets and business partnering to optimize sales and profits. Don’t create competencies; borrow them. Don’t compete; partner. Two companies essentially spawn a new company. One plus one equals three through synergistic and exponential growth. Joint Ventures inject new energy, excitement, commitment, loyalty, purpose, optimism, enthusiasm, creativity and fun into businesses. This increases value and thus profits. From Proctor and Gamble, Wal-Mart and Pfizer, to Sony, Tom’s Corner Cafe and Bert’s Dog Grooming, business owners are discovering the magic of Joint Ventures. In fact, you don’t even need a business, a product or a service to make money from Joint Ventures.

If I was to add Bob’s dog grooming services to Alan’s Animal Hospital and everyone (me, included) got a piece of the action, I could literally start earning money immediately. The distribution channel is already in place. The overhead is already paid for. This is incremental business with the corresponding high profit margin. All Alan has to do is offer each of his clients the option to use Bob’s dog grooming services. He could hand them a discount voucher or merely a flyer. That is additional business for Bob, with no cost of sales (acquisition cost) at all. Bob has already paid salaries, rent and other overhead, so it’s found money for him. He pays you and Alan a commission on all the business thus generated. Everyone wins. This money is 100% profit in Alan’s hands. And at no risk, because you set it all up.

Joint Ventures can be very simple or more involved, but they usually cost very little to set in place, because most of the infrastructure already exists. If I sell landscaping, I can piggy-back my service on a realtor’s services. Or I can TRIANGULATE that deal I don’t have to own the landscaping service or be a realtor to make money from that JV.

“Whatever you vividly imagine, ardently desire, sincerely believe and enthusiastically act upon, must inevitably come to pass” Paul. J. Meyer.

Napoleon Hill educated millions on the power of the Mastermind. He said: “The ‘Master Mind’ may be defined as: ‘Coordination of knowledge and effort, in a spirit of harmony, between two or more people, for the attainment of a definite purpose.’ No individual may have great power without availing himself of the ‘Master Mind.’”

“We do not conquer mountains, nor tame elements. The true conquest lies in penetrating the mental barriers; those self-imposed limitations that we carry in our minds.” -Sharon Wood (First North American woman to the summit of Mt. Everest)

Together, we can do amazing things.
Tap into other peoples’ goodwill, database, capital, time, distribution channels, sales efforts, everything. Upsell existing customers on a new, additional product or service. The sky’s the limit.

Do you have or control anything that other JV partners would want?

The KEY is finding Good, Honest, Smart people. Start with people you know and trust: NEER: Naturally Existing Economic Relationships.

Talk in the other person’s interests, not your own:
When we understand that people are basically self-interested and that they don’t care about what you want, but rather about what they want, we should change our approach. Instead of thrusting your business card at someone and telling them how great you are and begging for their money, smart operators think about what THEY want.
Imagine your response if someone was to approach you with the following pitch:
“What can I do to help you achieve your goals? How can I use my resources and the resources and hidden assets of my network of associates, friends, family, customers and vendors, to help you? How can I utilize my distribution channels, relationships, underutilized assets, salespeople, personnel and equipment, to generate more business for you?” I’m sure very few people, if any, have approached you in that way, right?
By the same token, you could approach someone with this offer: “If I bring you access to markets, prospects, buyers, customers, advertising, that you never had and I turnkey it all, can I have 50% of the profit?”
You’re offering Found money incremental profits and no upfront costs or risk.

If you want to open the door to JV’s with successful people, you have to differentiate your approach. They’re being hit on multiple times every day, but few if any are using this approach. Do your homework; study their websites, Google them, do your research and due diligence and be well prepared for your meeting. Forget about what you want and concentrate on looking for ways to benefit them. You will definitely get their attention. That’s why my website is called, DollarMakers.com

Let’s look at some FREE options for promoting and selling services and products:

Remember, you don’t even have to own a business to make money from JV’s, but it does help to have one.

1. Use your own, or others’, E Newsletters (e-zines). The two e-zines that I write (Eagle Attitude and Entrepreneur Newsletter) each reach over 6,000 people internationally every week. My cost to have an e-zine sent out every week is only $50 per month! Regular information that is actually READ, ids a powerful communication and selling tool. Use others’ e-zines I write for someone else’s e-zine that reaches 20,000 people per week. That’s great free exposure for me. Other people use my articles free of charge, in exchange for displaying my contact information and giving me credit for the writing.

2. Use a BLOG mine works well for me, and I use my e-zine articles on it. It’s FREE!

3. Use a website. www.jvwisdom.com has made me hundreds of thousands of dollars in sales.

4. Give away free reports and e books like this one free advertising and you get to create massive credibility. (Given that you know what you’re talking about.)

5. Give away or sell audio CD’s, or have them available free of charge in audio streaming on your website.

6. Give away free CD’s and charge for Shipping and Handling to cover your costs and even make a profit. Team up with others who already have CD’s made. Use my CD’s to market your business. I can show you how to do that. Use other peoples’ skills, competencies and resources.

7. Offer to convert other people’s inactive customers into active customers for an on-going piece of the action. This idea, alone, can be worth a fortune to you, when you consider the amount of customer attrition going on.

8. Piggy-back your product or someone else’s product, on to existing sales streams and have someone else’s sales team sell your products and services as an add-on to their existing sales.

9. Convert unconverted leads or triangulate the deal. Switch leads between two realtors and take a piece of the action.

10. Find people who have products they can’t move, get the products on consignment and sell them through other people distribution channels on consignment! No risk.

11. Create multiple add-on sales options wedding planners, lube centers, webmasters, courier services and home improvement services are great for this.

12. Buy and resell advertising space and / or services.

13. Offer Free Seminars either you do them or have someone else present them.

14. Sell Bill’s CD’s on consignment through Jack’s gas stations.

15. Free Conference Calls are very powerful selling tools. Interview experts and they will help you sell. You don’t need any skills or money use other peoples’ skills time, energy and money. Bundle your products with someone else’s every time they sell a course, they can include your CD’s!

16. Join forces with your competitors together you can accomplish a lot more.

17. Share advertising space, mailings, seminars, radio and TV time and database communication.

18. Use Gift Vouchers give away samples of other peoples’ services and take a piece of the resulting, ongoing business. Carpet cleaning, accounting, consulting, car services,

Always ask yourself, “What does the other party REALLY, REALLY want? What is his or her HOT BUTTON? And always ask them, “What will it take?”

Simple Examples:

1. I gave a restaurant owner 400 free paper placemats, each including some nice graphics and interesting information, PLUS a pitch for my business broking services and my contact information. I also gave him a gumball machine full of gum, with an advertisement for my business services right on top of it. He will get paid a generous commission on any resulting sales.

2. With my friend, Antonio, we created an amazing marketing package for small businesses including 11 CD’s, a powerful marketing program worth $900, plus six months of conference calls and a two day convention in Vegas, all of which sells for just $695.

3. I’m not a realtor, but I recently earned a few thousand dollars on a simple referral to realtor. I do the same with websites, cars, you name it. I don’t need an office or employees and I can work form anywhere in the world where I have access to a telephone and the internet.

I have been arranging JV deals since I was at high school. I was seldom at risk and my business has been thriving for 18 years because of this simple, yet highly effective mindset.

If you qualify, I can show you how to create a joint venture with me, using your existing resources, in one hour. It’s easy to do and it works well, with virtually no cost or risk. It’s a true Win/win deal.
BARTER is a form of Joint Venture.

Leverage and barter underutilized goods, resources, services, capacity, raw materials, storage space, a sales team, personnel, intangible assets like distribution capabilities, etc.

In the 1970’s, Chrysler had 10,000 small cars they couldn’t sell. They exchanged those cars for radio & TV credits all over the country, to be used over a five year period, and traded the cars at full retail. (Window sticker) Their money was tied up in the cars. They weren’t spending cash on the advertising. The radio stations were selling unsold, future time and getting the cars right away.
Chrysler took the advertising credits to the bank and got money on them to pay for the manufacture of more cars that were sold with the advertising, so the bank financed the whole program! The radio and TV credits appreciated in value over the five years! That’s leverage.

Restaurants a $10 meal costs around $3. The restaurant can barter that for $10 meal for $10 worth of radio advertising or whatever, so they’re saving 70%! Plus there are incremental sales people buy drinks, tip waiters, new customers are generated that continue to spend money. The gift certificates are called SCRIP in the Barter business. The advertising they bought brings in more customers. A lot of the meal vouchers are never cashed in this is called BREAKAGE. Remember, the overhead is already covered electricity, server salaries, uniforms, telephone, etc., is already paid for, so the profit is high.

A commercial printing business has staff and machines on hand but not is fully utilized. His only cost is the paper and ink. The rent and payroll is already paid. So he can produce printing very cheaply and trade it for things he needs now, without using cash.

Soft dollars and hard dollars: Trade TV sets that cost $300 at $1,000 retail, for hotel rooms that cost $7 and retail at $100. Both win. Soft Dollars are Barter Dollars and Hard Dollars is cash. Conserve your cash by setting up barter deals.

HOTEL EXAMPLE trade room for $100, cost is only $7.
If the average person spends $50 in other services that the hotel has, and your cost is only $7, you’ve made extra cash right away, plus many gift certificates never got utilized! AND you got 100% retail value in barter! And you can sell bartered goods and services for CASH.

A Beverley Hills hotel was bought out of Chapter 11 and immediately issued $3 million worth of rooms, food and drink credits to be used over a five year period. Scrip brokers bought it up for $1.5 million in cash. They cash converted future rooms.

Cash converting means trading for goods or services and then immediately selling those goods / services for cash.

Advertisers of a Shopping Mall set up a deal to pay people back the money they spent in the mall. “Prove you spent $1000 in the mall and we’ll give you $1,000 in cash!” This creates what we call THE FLOW it’s ongoing, resulting business from barter. Store owners in the mall happily paid for advertising because they knew that, this way, it was much cheaper they only paid for the cost of goods sold (They reimbursed the retail price) so this was cheap advertising it forced people to buy in the mall.

Dentists and doctors, chiropractors and consultants, couriers, web masters, writers and such trade or barter services. I know a dentist who traded dental work for radio advertising.

Instead of using cash and time, spend more time thinking about value and JV’s!

You can exchange apartments for services and pay your employees and vendors with barter and apartments,

Barter SCRIP is like printing money. It can be transferred and assigned – it’s legal tender.

Scrip Expiration dates the further out, the better there are many permutations. BREAKAGE is the barter credits which aren’t used up to 40%!

SET up a barter deal and take a piece of the action/ savings in cash or in scrip that you can convert to cash.

Remember: The key to successful JV’s is the people who are involved. Integrity, Professionalism, Punctuality, Accountability and Passion and Generosity are essential ingredients. JV’s is the way business is being done by smart people. Join us and take advantage of this wonderful tool.

Robin J. Elliott
http://www.articlesbase.com/entrepreneurship-articles/joint-ventures-your-unlimited-opportunitycopy-65394.html

Affiliate marketing on the internet seems to be everywhere. There are so many sites that a person can sign up to receive bonuses from referring other people to the site that it seems that everyone is involved. This can lead to a lot of websites having more links to other sites than actual content, just to earn money from their affiliate marketing.
However, the idea of an affiliate is not a new one, and is by no means reserved just for the internet. There have long been associations between two or more people or companies. Quite often, being an affiliate of a prestigious organisation was seen as a benefit, and was often very hard sought after. Dental practitioners would want to be affiliated with the national dental organization, for more details visit to www.affiliate-manager-pro.com for example. This affiliating with a recognized governing body would add extra credibility to the practice.
On the other hand, celebrities would often be affiliated with a certain product or service for advertising purposes. It is still the case that many people aspire to own the same items that their favourite movie stars or pop singer use.
The majority of internet affiliates do not have the same status as other affiliates, as there are no special requirements for affiliation. Almost anyone can have hundreds of affiliate links on their site, for more details visit to www.money-secret-exposed.com and most of these are not of any real benefit to the credibility of the site itself. In fact, as they are purely ways to attract visitors to another site, the impact of these affiliate inks can often be negative.
Many people are so used to seeing lots of affiliate links that they are almost immune to them. The time has come for the true nature of the affiliate to be restored and applied to the internet affiliate schemes. Having an affiliation should be a sign that the site performs a valuable service, or has reached recognised standards of quality and service, and not simply a way to earn a few extra cents whenever a person clicks on the link. In reality, the amount of money that a site owner actually earns from these affiliate links is so small compared to the negative impact that having the link on their site has, that it would be in their best interests to remove them.

Vanshu Bhagta
http://www.articlesbase.com/internet-marketing-articles/earn-money-from-affiliate-marketing-737658.html

The success of your dental marketing practice always has something to do with your dental practice management. In your dental practice, always aim to have good management to gain more patients, and at the same time keep them in your side longer. In this article you will discover tips on how to have a good dental practice management in your business.

Tip #1: Have A Good Staff

The first tip in having a good dental practice management is that you should have a staff that’s educated and trained enough to talk to every patient who express their dental concerns. As an example, let me tell you what we do in promoting Invisalign. We promote Invisalign as a solution for patients who want to have straighter, more attractive teeth. So, I make sure that I have staff that’s trained enough to talk to every patient who express interest in having straighter, more attractive teeth, and educated enough to help ask people identify their problem. We can ask the patient, “On a scale of 1 to 10, how would you rate your smile?”; which then brings the patient to give various answers. And no matter what their answer is, what we ask them next is “What would make it a 10?”. Then we, as a dental team, listen intently to their answers: we take down notes and through this we can create a good package of information and give it back and sell the treatment. The staff also needs to know the benefits of the solution: it’s invisible, removable and it allows more people to feel more confident. So getting a staff that’s well-trained and educated can help you achieve more case acceptance from your patients.

Tip #2: Harness The Power Of The Internet

The second tip in having a good dental practice management is that make use of the power of the Internet. As we know, more and more people everyday log on to the Internet, and it has become a part of their daily activities. With this fact in mind, what you do is create and build your own dental website. Build your website in a way that it would increase the traffic of your visitors (or the flow of people checking out your website). And these visitors can be your potential patients. And the more visitors you have on your site, the higher the ranking of your page is. So, if your site ranks higher in the search engine, then you can get people to find your own website without having to pay google, yahoo, etc for every click. Also, make use of good keywords for your website. Use specific keywords (like dental, marketing, on-line, or any good keywords that you can come up with). This, if done correctly, will enable you to dominate your area in the Internet, and you will be able to crush your competitors in the business!

Tip #3: Just Present The Solutions; No Selling Required!

The third tip in having a good dental practice management is not to sell any of your dental procedures. You don’t have to persuade your patients in anyway for them to accept what you have to offer them. Instead, just present your solutions, and let the patients choose and accept the service and solution. Find out exactly what your patients want. And when you find out what they want, just give it to them. Always put in mind that it would be very effective to have the patients decide for themselves and accept your services, and not forcing them in anyway to do so.

So, always remember these tips as you go along with your dental practice. Remember, maintaining a good dental practice management is always healthy for your business!

Darcy Juarez
http://www.articlesbase.com/business-ideas-articles/dental-practice-management-how-to-manage-your-dental-practice-428819.html

Internet Business offer opportunities to earn extra money with the tool you’re using right now — your PC! Internet business opportunities are growing every day. There are a lot of options available to work from home. The key to make money online is knowing how and where to start. Without the right starting point you will waste precious time and a ton of money.

This article gives you information about all the different types of money making opportunities, so then you can make the decision on what method works best for you.

If you have just started looking for making money online you have come to the right place. The knowledge center here is loaded with information for beginners and advanced Internet marketers alike. You will only find the best work at home jobs here. These are proven income opportunities that others and myself are making money with from the comfort of our homes.

Your first step is to educate yourself about Internet marketing in general, which is simply selling products or services to others on the Internet. Do not think you can learn everything before you start. There is far too much information available here and on the Internet. If you tried to learn everything you would never get started. So there is a procedure to make money online.

People browse the internet and make money online. But this art is not made in just a fort night. It takes a lot of hardship and patience. A number of ideas are there to generate and make money online.

Here are some ideas to consider:
Advertising
Answering Service
Architect
Aromatherapist
Astrological Charts
Baby Sign Language
Bookkeeping
Business Financing
Business Opp Leads
Business Plan Consultant
Calligraphy
Career Counselor
Collection Agency
Craft Business
Computer Animation
Computer Consultant
Computer Training
Copywriter
Credit Consulting
Database Consultant
Dating Service
Dental Claims Processing
Desktop Publishing
Directory Publisher
Efficiency Expert
Employment Agency
Event Planner
Event Promotion
Ezine Publishing
Family Tree Researcher
Freelance Artist
Fundraiser
Graphic Design
Greeting Card Artist
Greeting Card Writing
Service
Herbalist
Home & Small Business Consultant
Image Consultant
Internet Marketing
Internet Researcher
Internet Training
Job Listings
Market Research
Marketing Consultant
Medical Claims Processing
Medical Coding
Medical Transcription
Medical Transcribing
Menu Planner
Mystery Shopper
Mortgage Business
New Product Researcher
Newsletter Publishing
Notary
Nutritionist
Online Dating
Party Planning
Pattern Making
Personal Coaching
Personal Santa Letters
Personal Shopper
Poetry
Product Development Consultant
Proofreading
Reminder Service
Resume Writing
Roommate Finding
Scopist
Search Engine Optimization
Software Developer
Song Writer
Tax Preparation
Technical Writer
Telemarketing
Time Management Consultant
Transcription
Translator
Travel
Tutoring
Virtual Assistant
Web Design
Website Hosting
Website Promotion
Word Processing
Writing

These are the various options to make living on web.

As the Internet grows and the amount of people using it so does the endless amount of online home business opportunities.

So how does one find the best work from home business opportunities on the Internet today? You could do a search for business opportunities or work from home business opportunities using your favorite search engine such as Google but chances are you will be more confused than when you started. Most web sites listed on Google, offer a wide range of more than 1 type of work from home Internet business opportunity.

Let us take a closer look at some of the different types of money-making opportunities on the Internet.

1)AFFILIATE PROGRAMS
Affiliate programs can actually be categorized into smaller sub categories but most have products that they are trying to sell via a link that you must put on your own web site. There are exceptions to this. For example SFI one of the affiliate programs I belong to will actually supply you with personalized gateway pages that you can use to sell their products without actually having to create your own web site. All affiliate programs payout commissions when you actually sell something for them.

2)PAID SURVEYS ONLINE
Paid surveys are actually gaining strength fast on the Internet. They offer their members cash for filling out surveys online from comfort of their own home computer

3)MLM OR NETWORK MARKETING
MLM or network marketing is when you actually recruit other sales people into an organization or down line in order to sell products. This type of marketing has been confused with illegal pyramids in the past. But in actual fact some of the largest marketing organization such as Avon, Tupperware and Amway to name just a few can all be categorized as MLM.

These are just a few of the different types of business opportunities you will find on the Internet. As I mentioned above, These 3 categories can be broken down into smaller sub categories. If you have your own web site chances are you can utilize almost all of the above in some way shape or form and create a truly great multiple steams of income business on the Internet.

Cher K
http://www.articlesbase.com/advertising-articles/browse-the-internet-and-make-money-online-98358.html

Dental advertising through the Internet can be very helpful in your dental practice. As we see nowadays, a lot of people spend their time going online to look for the items they want in e-bay; log on to social networking sites to meet new people; search for prices of their favorite cars through online car manufacturer websites; and a lot more. Having this in mind, dental advertising online can help you in your dental practice attract more potential patients as they log on to the Internet. In dental advertising, going online is useful due to the following facts:

Fact#1: People Are Going On-line On The Internet

As mentioned earlier, many people are using the Internet in their daily activities. The number of people that are searching online is greater to that compared to any other media for their service providers. Building your own website for dental advertising involves making sure that your website would increase the traffic of your visitors (which could be your potential patients), as you expect more and more people logging on to the Internet daily.

Fact#2: The Use Good Keywords Can Be Very Effective

Making use of good key words can help you become successful in online dental advertising as well. Make use of specific keywords (like dental, marketing,etc.) that are suitable for your dental business. With this, you can really dominate your area in the Internet… and overcome your competitors online!

Fact#3: Every Visit Counts

Making new patients through the Internet in dental advertising is absolutely FREE! The more visitors you have on your site, the higher the ranking of your page is. If your site ranks higher in the search engine, then you can get more people to find your own website without having to pay google, yahoo, or any search engine there is online, for every click of the button (take note: this could make your own website a lot more famous than all the other sites!). So always remember: every visit counts!

Fact#4: Getting The Best Of Both Worlds

If you want to get either free/natural traffic and paid traffic, then you can enjoy the best of both worlds online! In online dental advertising, the important thing is that when someone searches for the phrase “Your Town Cosmetic Dentist”, you would want to be the one displayed all over the search engines. So, whether your visitors would look up, down, to the left or to the right of the web page… you would want every door to lead to your practice!

So, we can clearly see the importance of the Internet in dental advertising today. Having it as a strategy for your business will not only help you achieve more patients, but more income as well in your practice. The more patients that you have in your practice, the more rewarding it would be for the business!

Ed O’Keefe
http://www.articlesbase.com/business-ideas-articles/dental-advertising-online-the-benefits-of-going-online-in-your-practice-610230.html

In this article, dental practice management consulting adviser Lloyd Irvin will share to you the importance of “traffic” and “conversion” in online dental marketing. The dental practice management consulting adviser will share to you the definition of traffic and how getting it to your dental website is a must in online dental marketing. And the dental practice management consulting adviser will also share to you the definition of conversion and how to find your conversion rates in online dental marketing. And this is something that we focus specifically at our dental practice management website!

Here’s what the dental practice management consulting adviser will share to you about traffic and conversion:

On Traffic:

What is “traffic”? Traffic refers to the number of people coming in to your website daily through the Internet. Before, people use the yellow pages to look up and search for things they want to buy. Today, although some people still use the yellow pages, there’s an entire sector of people that if they want to go and buy things that they want, they go to the Internet, use search engines like Google, Yahoo, MSN, wherein they type in whatever they’re looking for and they spend time just trying to find out what they’re looking for, and they do their research online! As a dental practice management consulting adviser, I would tell you to understand this fact: traffic=real people! Hundreds and millions of people are searching for things online every single day. Online, they look in for Cosmetic Dentistry, Implant Dentistry, dental terms, etc. People are searching on the Internet because they have problems, desires, and want them fixed/achieved right now! In online dental marketing, your job is to make sure that you get these people into your dental marketing website, and into your dental practice as well!

On Conversion:

What is “conversion”? Conversion means that the people visiting your website becomes your new patient (and this should be your goal for your dental marketing business!). As a dental practice management consulting adviser, I would tell you to structure your website in a way that you get people to enter their name, contact number, and personal information, and then they would call your office and they officially become your patient in your dental practice! Now, conversion rates can be found in four areas:

• Website Opt-In Rate: If you have a website and you are collecting names, e-mails, and full contact informations, you can track down and see what your conversion rate is with this. If you are using postcards or any other kinds of media, you can track your conversion rate for your online traffic.

• Website Call-In Rate: You can also have conversion using call-in rates; wherein potential patients call into your office through your website, and in the process, they become your dental patients!

• Office Appointment Rate: For this, as potential patients are calling into your dental office, you can get your staff to have useful “scripts” that they can follow so that there’s a big chance of getting that potential patient into your dental practice. And having these scripts will definitely make a big difference in your practice!

• Auto-Responder Conversion Rate: Now, a lot of people have heard about the auto- responders, but are the e-mail that are in the auto-responders converting? If you have a 10-step auto responder that is automatically done, what is the percentage of people that call your office after they get e-mail#1? Or e-mail#2? Or e-mail#3? Or e-mail#4? You should also be converting these. Imagine this, if you track your results, you found out that 40% of those people got email#4 and called; and only 5% called from e-mail#1; 15% called from email#2; and 20% called from e-mail#3. With this, you can move e-mail#4 to position#2. In here, we’re trying to get them in as fast as possible! And while there in your auto-responder if your email#4 came in one day into position#8, but on that same day people are on Google looking for a dentist, and if they also opted into your competitor’s website, and your competitor’s first e-mail got them, then you’ve lost them! And if losing them is worth, say, $20,000.00, you should be concerned and worried, and you should be interested in how you can improve that!

Now, given these facts, as a dental practice management consulting adviser, I’d tell you to get as much traffic as you can into your website, be mindful of your conversion and track it down always, and increase both your traffic and conversion in order for you to make more money in your dental marketing business. Always remember and keep in mind my “magic formula”: Traffic + Conversion = Cash!

Ed O’Keefe
http://www.articlesbase.com/business-ideas-articles/dental-practice-management-consulting-adviser-lloyd-irvin-on-traffic-and-conversion-723436.html

The current economic situation has created many businesses challenges. Dental practices will need to respond in various ways to encourage consumers to make dentistry a higher priority. Consumers will only delay longer without ongoing reminders. Additionally, current patients need a higher level of communication and stronger referral skills. 

While regular preventive dental visits can be delayed without a short-term downside, significant health problems and personal reasons will not wait for an economic recovery. When emergencies arise and toothaches occur, your dental office should have a public presence to keep your patient numbers on a growth trajectory. Dentists who offer high value services such as Invisalign braces, dental implants, cosmetic dentistry, and smile makeovers should make sure they are the ones these patients will know of when they start looking. Sedation dental marketing is also a way to move consumers who have put off dental treatment because of fear to get the care they need now.

Take these steps to keep your dental office profitable in 2009.

The Best Dental Marketing Plan has THREE Elements

> ONE: Be A Publicly, Proactive, Persistent Dental Practice

• Helps you grab the attention of patients and consumers who are not considering dentistry right now  
• One of the biggest areas of new dental patient development  
• Usually includes a traditional dentistry marketing element or format  
• People need to be made aware of your cosmetic and restorative expertise and services
• While public marketing is not cheap, done right, dentists can bring in new blood fast
• Waiting for referrals, or consumers to think about or searchers is risky in a downturn 

> TWO: Completely Cover Your Current Dental Patients Angle

• Patients want others to know about you if you do things well  
• This is hardly ever done well – it is often generic, impersonal, and infrequent  
• Referrals and smile makeover case acceptance result from effectively communicating value  
• Find more ways to connect with dental patients and more formats to ask for referrals
• Where you communicate now – add elements that say so meth ing new about you
• Referrals still make great patients, but the new landscape requires new methods
• Use dental technology to better inform patient of your services and expertise 

> THREE: Network Your Internet Connection: Dental Website

• The Web is where your patients, and consumers are, and will be looking for you  
• There are a thou sand ways to attract new dental care patients online: spread your wins  
• Internet evasion will shrink your community influence, referral power, expertise value
• Remember most of your competition is doing one thing, if any, and often haphazardly
• Keep adding to your online dental marketing repertoire, weaving in your highest value services 

Downturn Dental Marketing Conclusion

Assertive and persistent public and internal communication is essential for your dental practice to be viable today and long term. Dental marketing is not only a good thing it is the only thing that consistently gets consumers and patients enough information in the quantity, quality, and the right time of day for them to absorb it effectively. To achieve the success you want in 2009, get the marketing you need to reach your revenue goals. 

Commentary by Dick Chwalek, President Niche Dental

> Niche Dental coaching guides you to better, faster, and fit-your-needs solutions.

Dental Marketing and Communication Consultant

Dick Chwalek
http://www.articlesbase.com/marketing-tips-articles/keeping-your-dental-practice-profitable-in-2009-750225.html

Nowadays, the Internet plays a big role in dental practice marketing. We find that if you are going to look at the amount of people who are going online, searching for their service providers (like on yahoo, google, and all the other major search engines), you can see that the number of people going online to search for their dental providers is growing more and more. The Internet is having a great impact in dental practice marketing. Dental practice internet marketing is becoming a growing trend in dental businesses. So, I would like to share with you two things:

“Market-Matching” In The Business:

Having a dental website of your own, you need to make sure that there will be a lot of visitors in your website. Do your best to make your web page on top of the list among the search engines. In dental practice internet marketing, if you are not on the first page in google, or yahoo, or in any other major search engines, then you are losing an extraordinary amount of traffic that could be coming your way. Traffic is the flow of visitors coming in to your web page. These are warm-blooded people who are looking for somebody to go to; to choose their dental provider. And especially with your niche businesses and services (like implants, cosmetic dentistry, TMJ, sleep, sedation,etc.), a lot of these call a need for you to come up with better messages to “market-match” when people come to your web page. So, when people are looking for headache relief, and all they see is cosmetic dentistry in your web page, then they’re going to go to somebody else who when they go to that web page all it talks about is TMJ, and because it’s a message to market-match. Therefore, always have the proper market-matching message for your web page.

Getting Your Web Page Traffic:

The other thing that you have to be looking at in dental practice internet marketing is that you must ask yourself, ” How many websites are directing traffic to my existing web page?” For the web pages that we optimize and provide search engine traffic for, they don’t just have a couple of web pages sending traffic to them; instead, we have hundreds of links and different web pages sending them new traffic from about every imaginable angle, key word, and imaginable town around their area. So we want to dominate all those pieces in the business. So the question here for you is this: “What are you doing right now to get search engine traffic?”.( If you’re not doing anything, then go ahead and sign up for our free report and we’ll send you the information and we’ll support you and do free consultation to make sure you get your questions answered.) It’s the time to take action and get some free organic and natural search engines to your web page!

And once you get this thing up and running, just imagine having 3 to 10 new patients coming to your practice, every other day, and every other week, just from the search engine alone. And this amazes me! It’s your biggest opportunity right now in this time that we’re in to get great traffic from your patients. Time to go for success in your dental practice internet marketing business!

Darcy Juarez

One of the best approach on how to be successful in the business of internet dental marketing is understanding what I call the “Law of Correspondence” and also the context of wealth. One should be able to learn how to have a proper approach in internet dental marketing if one is to achieve success in it. And this is something we focus specifically at our internet dental marketing website!

Now, let’s talk about the Law of Correspondence and how it relates to your internet dental marketing business. The Law of Correspondence talks about anything that you are thinking in your inner world, where the outer world of corresponding agrees with you on that. What this means is that, you can look on anybody, on any field, or in any endeavor, and if you look at what’s going on on their outside world (where chaos is occurring; tragedy, after tragedy, after tragedy, and bad luck, after bad luck, after bad luck), it will tell you that it has something to do with the fact that there’s something going on inside them that is consistently thinking in that way and it consistently attracts and manifests the things that they create in the world. A book called “Mastery” (a great book by one of my mentors via reading and one of the best books that I’ve read) talks about how you can take anybody in any field, and about the context of wealth. It says that the guys who invest in real estate in apartment buildings will say that it’s the best way or the only way to make money in real estate. On the other hand, the guys over the commercial real estate, will tell you that commercial real estate is the way to go. Now, in any of these businesses, you will find proof that for those individuals, it is the best way to go. And the reason is that it’s because as we’ve learned more and more about success, one of the realities is is that it becomes less and less about the vehicle of wealth, than it does into the person who is operating the vehicle. And what I see a lot are people giving the same marketing tools; giving the same sales advise; giving the same quality of leads or prospective clients/patients. And when you put them all as the same elements, you have two people who get totally different results. And they could be doing the same stuff or striving for the same stuff. But so much of it has to do with that when a person wholeheartedly believes in what it is that they’re doing, and believes that it will work, and they will do everything to make it work. For example, when you look at, say a relationship, or a business that seems like it is struggling, one person will say that “This thing is struggling, I wonder how long we can hang on…” while the other person says “It’s not doing as good as we’d like. Where are we going to find anything that will make this work?” And those two paradigms are going to lead in two completely different results! And so the lesson here is check your paradigm and how you’re sending up the context on which you plan on succeeding or failing on a daily basis. For me, I honestly believe that if someone was capable of doing something, if you’re willing to understand that you can do the same thing as long as you put the same time, effort, energy and follow the same path, then you can model that; and the other thing is that it’s not just modeling what they physically do or say, it’s modeling the context and their values, their filters that they approach something with. So now, what I would like you to do is to challenge those belief systems and ask yourself this question: “Am I setting myself up for success or failure?”, and “When I look at my existing business or wealth creation model, do I believe it’s not going to work, or do I have the belief that it is going to work and I can make it work?”

Ed O’Keefe