“He who has a thing to sell, and whispers it into a well, is not as apt to make a dollar, than he who climbs a tree and hollers.”

This information is based on my experience over many years of doing business successfully in Africa, Canada and the United Sates, using the leverage of Joint Ventures, incorporating the Mastermind, Strategic Alliances and Barter to do business and create value and wealth with no money and no risk. Tried and tested, proven in the field with thousands of business owners, these principles work on one condition: You can only succeed in Joint Ventures with people who are honest, professional, smart and disciplined. Once you have found people like that, JV’s can open the doors to unlimited wealth and success for you.

Joint Ventures work when people realize that we don’t have to own skills, money, employees, inventory or other resources in order to do business, create value and make money. And it can be done VERY FAST if we use existing resources.

Your business can skyrocket to new levels of performance and profitability using Joint Ventures. The purpose of Joint Ventures is to access new markets, grow your business and access new competencies, while leveraging your hidden assets and business partnering to optimize sales and profits. Don’t create competencies; borrow them. Don’t compete; partner. Two companies essentially spawn a new company. One plus one equals three through synergistic and exponential growth. Joint Ventures inject new energy, excitement, commitment, loyalty, purpose, optimism, enthusiasm, creativity and fun into businesses. This increases value and thus profits. From Proctor and Gamble, Wal-Mart and Pfizer, to Sony, Tom’s Corner Cafe and Bert’s Dog Grooming, business owners are discovering the magic of Joint Ventures. In fact, you don’t even need a business, a product or a service to make money from Joint Ventures.

If I was to add Bob’s dog grooming services to Alan’s Animal Hospital and everyone (me, included) got a piece of the action, I could literally start earning money immediately. The distribution channel is already in place. The overhead is already paid for. This is incremental business with the corresponding high profit margin. All Alan has to do is offer each of his clients the option to use Bob’s dog grooming services. He could hand them a discount voucher or merely a flyer. That is additional business for Bob, with no cost of sales (acquisition cost) at all. Bob has already paid salaries, rent and other overhead, so it’s found money for him. He pays you and Alan a commission on all the business thus generated. Everyone wins. This money is 100% profit in Alan’s hands. And at no risk, because you set it all up.

Joint Ventures can be very simple or more involved, but they usually cost very little to set in place, because most of the infrastructure already exists. If I sell landscaping, I can piggy-back my service on a realtor’s services. Or I can TRIANGULATE that deal I don’t have to own the landscaping service or be a realtor to make money from that JV.

“Whatever you vividly imagine, ardently desire, sincerely believe and enthusiastically act upon, must inevitably come to pass” Paul. J. Meyer.

Napoleon Hill educated millions on the power of the Mastermind. He said: “The ‘Master Mind’ may be defined as: ‘Coordination of knowledge and effort, in a spirit of harmony, between two or more people, for the attainment of a definite purpose.’ No individual may have great power without availing himself of the ‘Master Mind.’”

“We do not conquer mountains, nor tame elements. The true conquest lies in penetrating the mental barriers; those self-imposed limitations that we carry in our minds.” -Sharon Wood (First North American woman to the summit of Mt. Everest)

Together, we can do amazing things.
Tap into other peoples’ goodwill, database, capital, time, distribution channels, sales efforts, everything. Upsell existing customers on a new, additional product or service. The sky’s the limit.

Do you have or control anything that other JV partners would want?

The KEY is finding Good, Honest, Smart people. Start with people you know and trust: NEER: Naturally Existing Economic Relationships.

Talk in the other person’s interests, not your own:
When we understand that people are basically self-interested and that they don’t care about what you want, but rather about what they want, we should change our approach. Instead of thrusting your business card at someone and telling them how great you are and begging for their money, smart operators think about what THEY want.
Imagine your response if someone was to approach you with the following pitch:
“What can I do to help you achieve your goals? How can I use my resources and the resources and hidden assets of my network of associates, friends, family, customers and vendors, to help you? How can I utilize my distribution channels, relationships, underutilized assets, salespeople, personnel and equipment, to generate more business for you?” I’m sure very few people, if any, have approached you in that way, right?
By the same token, you could approach someone with this offer: “If I bring you access to markets, prospects, buyers, customers, advertising, that you never had and I turnkey it all, can I have 50% of the profit?”
You’re offering Found money incremental profits and no upfront costs or risk.

If you want to open the door to JV’s with successful people, you have to differentiate your approach. They’re being hit on multiple times every day, but few if any are using this approach. Do your homework; study their websites, Google them, do your research and due diligence and be well prepared for your meeting. Forget about what you want and concentrate on looking for ways to benefit them. You will definitely get their attention. That’s why my website is called, DollarMakers.com

Let’s look at some FREE options for promoting and selling services and products:

Remember, you don’t even have to own a business to make money from JV’s, but it does help to have one.

1. Use your own, or others’, E Newsletters (e-zines). The two e-zines that I write (Eagle Attitude and Entrepreneur Newsletter) each reach over 6,000 people internationally every week. My cost to have an e-zine sent out every week is only $50 per month! Regular information that is actually READ, ids a powerful communication and selling tool. Use others’ e-zines I write for someone else’s e-zine that reaches 20,000 people per week. That’s great free exposure for me. Other people use my articles free of charge, in exchange for displaying my contact information and giving me credit for the writing.

2. Use a BLOG mine works well for me, and I use my e-zine articles on it. It’s FREE!

3. Use a website. www.jvwisdom.com has made me hundreds of thousands of dollars in sales.

4. Give away free reports and e books like this one free advertising and you get to create massive credibility. (Given that you know what you’re talking about.)

5. Give away or sell audio CD’s, or have them available free of charge in audio streaming on your website.

6. Give away free CD’s and charge for Shipping and Handling to cover your costs and even make a profit. Team up with others who already have CD’s made. Use my CD’s to market your business. I can show you how to do that. Use other peoples’ skills, competencies and resources.

7. Offer to convert other people’s inactive customers into active customers for an on-going piece of the action. This idea, alone, can be worth a fortune to you, when you consider the amount of customer attrition going on.

8. Piggy-back your product or someone else’s product, on to existing sales streams and have someone else’s sales team sell your products and services as an add-on to their existing sales.

9. Convert unconverted leads or triangulate the deal. Switch leads between two realtors and take a piece of the action.

10. Find people who have products they can’t move, get the products on consignment and sell them through other people distribution channels on consignment! No risk.

11. Create multiple add-on sales options wedding planners, lube centers, webmasters, courier services and home improvement services are great for this.

12. Buy and resell advertising space and / or services.

13. Offer Free Seminars either you do them or have someone else present them.

14. Sell Bill’s CD’s on consignment through Jack’s gas stations.

15. Free Conference Calls are very powerful selling tools. Interview experts and they will help you sell. You don’t need any skills or money use other peoples’ skills time, energy and money. Bundle your products with someone else’s every time they sell a course, they can include your CD’s!

16. Join forces with your competitors together you can accomplish a lot more.

17. Share advertising space, mailings, seminars, radio and TV time and database communication.

18. Use Gift Vouchers give away samples of other peoples’ services and take a piece of the resulting, ongoing business. Carpet cleaning, accounting, consulting, car services,

Always ask yourself, “What does the other party REALLY, REALLY want? What is his or her HOT BUTTON? And always ask them, “What will it take?”

Simple Examples:

1. I gave a restaurant owner 400 free paper placemats, each including some nice graphics and interesting information, PLUS a pitch for my business broking services and my contact information. I also gave him a gumball machine full of gum, with an advertisement for my business services right on top of it. He will get paid a generous commission on any resulting sales.

2. With my friend, Antonio, we created an amazing marketing package for small businesses including 11 CD’s, a powerful marketing program worth $900, plus six months of conference calls and a two day convention in Vegas, all of which sells for just $695.

3. I’m not a realtor, but I recently earned a few thousand dollars on a simple referral to realtor. I do the same with websites, cars, you name it. I don’t need an office or employees and I can work form anywhere in the world where I have access to a telephone and the internet.

I have been arranging JV deals since I was at high school. I was seldom at risk and my business has been thriving for 18 years because of this simple, yet highly effective mindset.

If you qualify, I can show you how to create a joint venture with me, using your existing resources, in one hour. It’s easy to do and it works well, with virtually no cost or risk. It’s a true Win/win deal.
BARTER is a form of Joint Venture.

Leverage and barter underutilized goods, resources, services, capacity, raw materials, storage space, a sales team, personnel, intangible assets like distribution capabilities, etc.

In the 1970’s, Chrysler had 10,000 small cars they couldn’t sell. They exchanged those cars for radio & TV credits all over the country, to be used over a five year period, and traded the cars at full retail. (Window sticker) Their money was tied up in the cars. They weren’t spending cash on the advertising. The radio stations were selling unsold, future time and getting the cars right away.
Chrysler took the advertising credits to the bank and got money on them to pay for the manufacture of more cars that were sold with the advertising, so the bank financed the whole program! The radio and TV credits appreciated in value over the five years! That’s leverage.

Restaurants a $10 meal costs around $3. The restaurant can barter that for $10 meal for $10 worth of radio advertising or whatever, so they’re saving 70%! Plus there are incremental sales people buy drinks, tip waiters, new customers are generated that continue to spend money. The gift certificates are called SCRIP in the Barter business. The advertising they bought brings in more customers. A lot of the meal vouchers are never cashed in this is called BREAKAGE. Remember, the overhead is already covered electricity, server salaries, uniforms, telephone, etc., is already paid for, so the profit is high.

A commercial printing business has staff and machines on hand but not is fully utilized. His only cost is the paper and ink. The rent and payroll is already paid. So he can produce printing very cheaply and trade it for things he needs now, without using cash.

Soft dollars and hard dollars: Trade TV sets that cost $300 at $1,000 retail, for hotel rooms that cost $7 and retail at $100. Both win. Soft Dollars are Barter Dollars and Hard Dollars is cash. Conserve your cash by setting up barter deals.

HOTEL EXAMPLE trade room for $100, cost is only $7.
If the average person spends $50 in other services that the hotel has, and your cost is only $7, you’ve made extra cash right away, plus many gift certificates never got utilized! AND you got 100% retail value in barter! And you can sell bartered goods and services for CASH.

A Beverley Hills hotel was bought out of Chapter 11 and immediately issued $3 million worth of rooms, food and drink credits to be used over a five year period. Scrip brokers bought it up for $1.5 million in cash. They cash converted future rooms.

Cash converting means trading for goods or services and then immediately selling those goods / services for cash.

Advertisers of a Shopping Mall set up a deal to pay people back the money they spent in the mall. “Prove you spent $1000 in the mall and we’ll give you $1,000 in cash!” This creates what we call THE FLOW it’s ongoing, resulting business from barter. Store owners in the mall happily paid for advertising because they knew that, this way, it was much cheaper they only paid for the cost of goods sold (They reimbursed the retail price) so this was cheap advertising it forced people to buy in the mall.

Dentists and doctors, chiropractors and consultants, couriers, web masters, writers and such trade or barter services. I know a dentist who traded dental work for radio advertising.

Instead of using cash and time, spend more time thinking about value and JV’s!

You can exchange apartments for services and pay your employees and vendors with barter and apartments,

Barter SCRIP is like printing money. It can be transferred and assigned – it’s legal tender.

Scrip Expiration dates the further out, the better there are many permutations. BREAKAGE is the barter credits which aren’t used up to 40%!

SET up a barter deal and take a piece of the action/ savings in cash or in scrip that you can convert to cash.

Remember: The key to successful JV’s is the people who are involved. Integrity, Professionalism, Punctuality, Accountability and Passion and Generosity are essential ingredients. JV’s is the way business is being done by smart people. Join us and take advantage of this wonderful tool.

Robin J. Elliott
http://www.articlesbase.com/entrepreneurship-articles/joint-ventures-your-unlimited-opportunity-65397.html

 Step 1 –Find A Hungry Market…

 As a successful marketer, I regularly get people sending me emails asking the same question:

 “I’ve developed this product … or I’ve bought the licence to this product … how and who can I sell it to?  Will it make money?”

I used to just  shake my head and send them a simple reply. These days though I invite them to read my Cash On Demand Course – where I teach them EXACTLY how to make their business successful. In the course I teach them that the way to make the MAXIMUM MONEY IN  MINIMUM TIME is to identify a:- HUNGRY MARKET AND ONLY THEN FIND SOMETHING TO FEED THEM! Simple!

So many businesses fail the world over because they do it completely the wrong way around. They try to create a great product BEFORE they even find if there is a hungry crowd for it or where such a market exists. You know, when the major food chains, like McDonalds and Burger King look at the possibility of opening a new store, they DON’T just open and then try to find customers.

They do aerial surveys, on-the-street surveys, traffic surveys … all kinds of surveys on a particular city or town.  They spend every ounce of their effort leaving no stone unturned to find out one simple thing:- Is there a hungry crowd of people passing this location?

If there isn’t they leave the premises to some other business to rent or buy. If however, there is a stampede of people going past day after day, they grab the location and set up shop.

In essence they do it the easy way … they first find where the tidal wave of demand is and stick their product right in front of that wave collecting the cash in the process.

Step 2 –Focus On ‘Wants’…

I also get loads of emails from people who announce they have “A GREAT IDEA!”.  It goes something like this:-

“I have a great product that everyone needs … I’ll make a fortune with this as every human being on the planet needs it.

It retails at £9.95 and it only costs £1.95 to make so if we sell 500,000 … or even 1,000,000 … we are going to clean up.  Now Andrew you are the marketing guy, could you market it for me on a JV basis and I’ll give you half?” 

You may laugh, but truly that’s a very typical email I get week after week. So Let Me Show You What’s Wrong With The Proposal:-

Firstly, as I repeat often to my the Cash On Demand  students, people DON’T buy what they NEED … they buy what they WANT! For example, a friend of mine recently had a very bad toothache. What she NEEDED was a regular check up to keep her teeth in good order so such incidents didn’t occur … a dental plan if you like. But what she WANTED right at that point was for someone to immediately take away the excruciating pain … and she was willing to pay over the odds to GET IT DONE FAST!

 And That’s What You Need To Be … You Need To Become The Dentist… 

You need, in other words, to become the person who offers the SOLUTION that people WANT immediately to a problem they have or are about to face. You want to become the person that has a FAST working remedy for them. The person, who has a SOLUTION which people are happily willing to pay very well for. 

That’s what I do. In my business, I DON’T sell people ‘products’ … why would I even do that?  Why would I make life hard for myself? INSTEAD, I SELL ‘SOLUTIONS’! In fact, what you are in business for … whatever you do … to be successful, you are basically a Solution Seller. My offers don’t start off by essentially saying, “Hey  I have a great product”…Instead, my offers are made to people who have a problem and need a solution quickly … and are willing to pay for the solution there and then.

So that’s the first thing wrong with the proposal.  But now to move on, let’s look at what else is wrong. Well The Next Thing Wrong Is The Price… 

Yes, in theory selling 1 Million widgets at £9.95 with a gross profit on each one of £8  would make a fortune.  But the key word here is, THEORY! The reality is that this will LOSE a fortune instead.  You see, for a small company,  the cost of marketing the product to get those orders would be SO HUGE that it would wipe out any profits and leave a very large hole in someone’s bank account.

By contrast, the Cash On Demand model that I teach, shows that higher prices work … and having just a few thousand customers at most works well for anyone wanting to run a small business from home or a small office. 

So – find a small hungry crowd of people with high disposable income – and apply “Cash On Demand” marketing techniques to make a profit by providing them with solutions.

Andrew Reynolds
http://www.articlesbase.com/direct-mail-articles/a-step-by-step-guide-to-creating-cash-on-demand-676853.html

This is Ed O’ Keefe, president of Dentist Profits, and I’m personally sending you an invitation to our dentist practice management seminar “The 2008 Dentist Profits Super Conference”, which is one of our Gold Inner Circle Mastermind Trainings. This dentist practice management seminar is coming up really quickly, and we have over 460 people registered, and I want to make sure that you have an opportunity to really get a full scope of what’s really going on and what you can take advantage of! We want to help you to get on top of your dental practice the most efficient way there is…. and this is something we focus specifically at our dentist practice management website!

Now, a couple of things to remember. One is at this dentist practice management seminar, we focus on a bunch of things. One of the key things are how to really get a patient “explosion” to make the next 12 months your best 12 months, of getting new patients in your door, getting higher quality new patients, and really why so many of my clients prosper and making more many than ever (even in economic recession, gas prices are as high as can be, and with so many crazy things going on)! These clients are really making money. And so the reason is that they’re dentists just like you, but the difference is they have the marketing system that is on “auto-pilot” that they have going up every single month, like clock work uninterrupted. So that’s one of the big concepts that are going on.

The second thing that’s very, very critical that we focus at on this dentist practice management seminar is we have 4 different staff training sessions that aren’t just about traditional, clinical training. This is about how you can get your staff to help you make more money and really create a “ATM cash printing machine” as your dental practice; but without your team on board, you are always going to be kind of floundering and questioning and wondering if you can ever get to the next level with your existing team. The first aspect of that is to get them trained. Put them in an environment where there are other successful practices and other motivated staffs. There are doctors in my group that are getting these teams fired up and get them working on a monthly basis every single month!

The third thing in this dentist practice management seminar is that this is really a good time to re-focus on the next 12 months and hear from some of the best entrepreneurs and speakers in the world. We have Brian Tracy who is one of the world’s best-selling authors on business and success; he’s written the book ” The Psychology of Achievement” and another book called “21 Secrets To Becoming A Millionaire”. And we have Jay Geier, who is really well-known in the dental profession, and he’s the president of the Scheduling Institute, and he’s going to be talking about how you can add 10 to 13 new patients a month without spending in any more advertising or marketing. Jay is literally one of the best presenters and speakers in dentistry and I’ve seen him in other environments as well. He’s going to show you how to clog up the bucket, the hole in the bucket that patients are falling out of and money is falling out of, because you aren’t using his secrets. Next is you’re going to hear from one of my very good friends and partners, Wendy Briggs, who is the president of Hygiene Diamonds. She is nationally recognized as the top hygiene consultant and she really shows offices a couple of things: one is how to double or triple your hygiene department profits; and how to take the existing hygienists you have and get them producing two to three times more in as little as 45-60 days! These are just some of the steps she’ll be showing on the weekend of the Super Conference, and your staff can literally go back on Monday morning and start implementing right away! So she’ll be doing that, and she’ll also be doing a breakout session with assistants and your hygienists in how to create a flawless, new patient experience to get new patients to convert more often. She and I will also be doing a session with all the doctors on how to get team case acceptance and sales mastery, a system within your practice so that you’ll increase your conversion ratios without you personally having to do a lot more work, let your staff do these lots of work, and let it work for you in the process.

The last thing is in this dentist practice management seminar we’ll have other speakers that are going to be there, and I invite you to check out the full letter and some of the highlight videos that we will be sending you to find out more to see if this is fit for you. And we’ll also have my director in marketing Darcy Juarez doing the whole marketing “A through Z” training specifically for your marketing assistants and/or anybody in your office who’s going to be handling the marketing, and the reason why this is really important is because with so much stuff that is going on, the last thing you need is another thing in your plate to be doing on a daily basis. What we’re trying to do at Dentist Profits and in our coaching clubs is to get our doctors to think more like entrepreneurs and more like business owners, so that you have people doing work for you and we call this the “ultimate leverage ability strategy”, which is for everything that you’re learning, you instantly put it in a system so that it leverages your time and not monopolize it and take more of it. We want you to have more time with your family, making more money, and enjoying the life of your dreams!

So that’s what we’re all about, that’s what this dentist practice management seminar is going to include and I really want to invite you, and if this is one of those years that you really want your practice to take you to the next level, or if you’re having a year that you’re kind of floundering at and not going up, or where you’re having a year where you are struggling, we have answers for all of those problems. We’ve seen it and I’ve seen it all; we have coached over 5,600 dental offices throughout the world and there’s not a problem now that we haven’t seen, faced, looked straight in the eye and solved! So I want to welcome you to go ahead, register for the event, give us a call, bring your staff, bring your self, bring your spouse… it doesn’t matter! And we’ll make it a great event for you and I promise you that you will experience nothing like it anywhere else. I look forward to meeting you in person and changing your practice life and your economic life forever!

Darcy Juarez

In one of our dental marketing seminars, doctors who are members of the Gold and Gold Plus team of our Inner Circle Coaching Club will share to you how it is like being in such a team. They have shared the benefits of being in the Gold and Gold Plus team and how it made them achieve their goals in one of our dental marketing seminars. And in one of our dental marketing seminars, they have shared how being in the team has molded them into better individuals in their own practice. And this is something that we focus specifically at our dental marketing website!

Here are the testimonials that the doctors have shared at one of our dental marketing seminars about being a member of our Gold and Gold Plus Team:

• “ I think one of the biggest things is I’m no longer worried about money; I’m no longer worried about staff; I spend time with my family; I know what my wife looks like and I can identify my kids! But it snowballs to more than you could ever imagine. I’m back to putting in more hours now because I need to find an associate, I need to find at least two more hygienists, and then we’re looking at building a different building because we’re running out of rooms and we don’t have any more place to put people. And I never in my life thought two years ago when I was looking at a decrease of 4% over the previous year and I got everybody together and join the Gold group and if anything else, you change personally because it’s like you and your staff are in a car, and it’s moving, but nobody’s driving… and it puts you in the driver’s seat! It gets you to step up and be the leader that you’re supposed to be. Your staff is looking at you as a leader. Why? It’s because you’re the authority in the office. I’m still their friend, but I’m also the boss, and I’m the leader of the team. So the whole thing changed and it’s made my life so much better and it’s got my practice so much better. Do something in your practice. Start off with one thing, and then go to the next. If you get a staff that’s nuts like mine are, they try 15 things at the same time! And everybody says like “Where are they all coming from?”. You see, it’s a nice thing to have, because as we did more tracking we found out more. Being in the Gold team really improves your life beyond your wildest dreams! ”

• “ You have to be here surrounded at all the Gold meetings and every event that’s an “Ed O’ Keefe event” with like-minded people. And then it helps because you come to these meetings, you bring your team, and you get so inspired, and then you go back, you do stuff, and then life sets in soccer practice, in basketball practice, and you get off track. So seeing these people and getting together as often as we do really keeps you in focus and holds you accountable so you can get things done. It’s too easy to fall off the wagon and you invest time and it just makes you do this because otherwise you are embarrassed when you get there and you haven’t done anything at all in your practice. It does inspire you, it keeps you on track, it keeps your mind focused, because when you go back and you say “I’m doing this!”, there will be people who will tell you you’re not… that “you’re wasting too much money…”, “you’re wasting too much time…”, “it’s not gonna happen…”, “people have tried it…”, etc. My advise to you is don’t listen to these people. Listen to this group that Ed has because we’re all thinking alike and it does work because we’re all here and we’ve all done it! So I think the Gold team has really helped keeping me in focus to stay positive and stay moving so I keep getting things accomplished! ”

• “ Being in a rural area, I’ve done TV since 1993 and then radio which I have also done recently. But you know everyone sees my picture and me talking and it draws a lot of patients; and its great! But what that leads to is that all of my colleagues in the practice hate me. They think that I’m their competition. Well, I’m not their competition. That new house, a vacation, a brand new boat, a motorcycle… that’s their competition! The fact is that I’m helping them out by drawing attention to dentistry, and they don’t see that. We just don’t buddy up. And the thing that I get here in Ed’s team is that no one here is even thinking that I’m their competition! Everything that is here is freely given, and wants to be given. The people that I know in the Gold Group would hand me anything that they done which they have spent hours on, and they would say “ Well, here it is!”. And to have that kind of resource and to have that in motion, that comes from knowing the people in the group, and you cannot duplicate that. I’ve never been in a group that duplicates that type of a relationship anywhere. You will not see that anywhere. And in two years, I have developed some very close friendships. ”

• “ We came into Ed’s group as a business thing. We wanted a better practice. And what we got out of it are the friendship and the support of great people. People always ask me “When did things change for you?”, “When did you decide to do this?”, and things like that. Before, I didn’t know that I was running away from something I didn’t like. My practice was not what I wanted to do, I was stressed out, but I knew we could do better. But I just needed to be away from there. When I made the switch, and joined Gold, I was moving towards something. And all of a sudden that negative energy that was holding me back was gone. So no longer was I worried about debt, I was worried about wealth; I wasn’t worried about not getting things done, I was worried about what I was going to accomplish. And I got the patients and got them to accept my treatments. So it propelled me faster to go towards something positive and walk away from something negative. And it’s because of the people in the team, it’s because of the family, it’s because of the support. When we all talked individually together the word we used to describe our situation before Gold was “isolation”… and we carried that around! Somebody from the group said “I didn’t have a friend in the world until i got here in Ed’s group…”. These guys are just an email or phone call away. And everyone succeeds because we succeed together. And it gets better and better each year because we do it as better people because we’re a group together. And everyone’s doing it together, so I want to thank everybody! ”

• “ Well for me, I must admit that I’m just naturally a very lazy person. And my natural tendency is just to sit there and vent out. But on the other side though, when I was in a structured environment, you know like school or dental school or anything like that, I felt that I had something to compete for. I had a structure, I had deadlines so I didn’t really do well in that environment because I’m a very “punctual” person. I mean if something is supposed to start at 7, I get to start it out at 7:03. Then I got my own practice; I didn’t have a boss, I wasn’t much of a boss myself, and so nothing would just ever get done. I had a lot of ideas but I would never implement anything. But once I got into Ed’s group, it wasn’t that the group told us we had deadlines, it’s just that finally now I had a deadline where if I wanted to make sure my deadline was the next meeting. So, after joining Ed’s group, everything in my practice changed, I get to implement things and everything is going well with my practice! ”

• “ I guess the bottomline for me being a member of the Gold Plus group is that it’s been life changing! It’s just exciting to know that there are new members and there are other opportunities to share professionally and personally. In addition, Ed O’ Keefe and Wendy Briggs have actually shaped their businesses to serve us better. So I like to thank my colleagues in the group and also thank Ed and Wendy on behalf of myself and my wife. ”

So as you can see, these are very good testimonials that the doctors have shared about my Gold and Gold Plus Group in one of our dental marketing seminars. So, if you are a doctor who wants to achieve more in your dental practice, join us… and we’ll help you become the best doctor that you can be and a successful one in your dental practice!

Ed O’Keefe

In dental advertising, there are three kinds of herds that you should focus on. The first herd that you should focus on in dental advertising is the current and inactive patient base. This base should be nurtured and offered more services every single month. The second herd in that you should focus on in dental advertising is the herd of all the people that we have relationships with. They are our friends, family, and all the business owners that we go on the other end, where they call us and we write our checks to. And now let me discuss to you in details the third herd in the business.

The Third Herd In The Business:

The third herd that you should focus on in dental advertising is the “interested but not ready herd”. They are your “lead”. I talked about “lead generation marketing” in my previous articles . For example, if we’re going for cosmetic dentistry, and we call on a certain patient and ask them: “Are you embarrassed by your smile?”. Then we give them two options – first option is: they can call directly to the office for consultation; second option is: they can come in and get them to call toll free order message hot line number or go to a website to get a frequency awareness report. Then this group of people who requested would build up in number. And let’s say that in a span of over a year, you might have 3,000 people or 5,000 people who are on that list. Although there are some people on that list who just will never come in, the good thing about advertising and marketing with these people is that we know that they’re really interested! That’s why they requested for a report, which means that they’re interested of whatever services that you have to offer them in advertising. Then you can do anything you want to in your business: you can have headache sufferers; you can go to implant patients; you can do cosmetic dentistry, etc.

Nurturing And Targeting The Herd In Dental Practices:

This is the herd in dental advertising that most people fail to nurture. How do you nurture or target them? You can do many things: you can run a website campaign for the tv; you can do radio advertisements; and you can send out tear-sheet mailing wherein they opt in and out of our funnel (wherein we mail them a direct mail package and send them e-mails all at the same time). The challenge here is how you manage all of them. In my case, I’m running five different companies under the same umbrella, wherein there’s so much marketing that’s going on automatically every month, and it’s impossible that we’ll be able to manage all of them if we try to use our contact management system and traditional management software. To cope up with this, for the last couple of years we actually work with Infusion (a company) and they’re speaking our next super conference, and probably in every event. If you’d like to sign up for the next event, do so and just log on to our website over the following days.

Ed O’Keefe

In this article, dental practice management consultant Ed O’ Keefe will share to you the three herds in your dental practice. The dental practice management consultant will give you the definition and importance of each herd in your practice. And this is something that the dental practice management consultant focus specifically at their dental practice website!

Here are the three herds that the dental practice management consultant will share to you:

The first herd in dental practice management is your patient base. This is considered as the most important asset within your dental practice. And it is because, for example, if your building or dental office burnt down today, and all of your technology and everything was burnt down and crumbled to the ground, as a solution, you could literally walk across the street, start up a shop the next day; and if you have a patient base, you will have appointments, you will have people coming in and you will also have revenue coming in. And with this, you will be able to start your dental practice once again! Now, another thing is, for example, if the doctor have any experience where he/she can no longer work, and if they got a patient base, they can bring in another doctor or someone else who can actually do the dentistry, and the doctor can actually be the master behind the scenes, or the business owner, and with this, they can still work! With these facts, you can see that the technology and the staff you can replace, but the one thing that’s the most difficult to replace is your actual patient base (that’s why you should consider it as the most important asset that you have in your dental practice). So, nurture and grow your patient base, as it is the “lifeline” of your dental practice!

The second herd in dental practice management are the people you currently have relationships with. They are your family, your friends, your alumni, or every single business owner that you participate and have relationships with. Now, one of the things we often overlook are the business owners. We’re just so aggressively spending a lot of money on external marketing (which is smart if you’re doing it correctly!). I like to tell people this fact: “Well, do you know business owners who already have their own herds?”. I emphasize this because if you can do a joint venture relationship, or referral relationship with a business owner, or co-op relationship, where they spend money and you organize it, and wherein you get a free advertising, you can have a ton of patients coming into your practice from other business owners! So, it is necessary to take care and nurture this herd as well in your dental practice.

The third herd in dental practice management are what we call the “interested but not ready herd”. In other words, they are what we call your “lead” in the business. For example, let’s look at a scenario in cosmetic dentistry, where you call on a cosmetic patient and ask him this question: “Are you embarrassed by your smile?”. Then you give him 2 options/choices – first, he can call directly to the office just to set up a consultation; and second, he can come in and get him to call toll free order message hot line number, or have him go to a website to get a frequency awareness report. Then as time goes on, that group of people who requested would build up in number. And over a year, you might have 3,000 people or 5,000 people who are on your list. The good thing about marketing with these people and getting a ton of leads of people who are interested is that we know that they’re really interested! That’s why they requested for a report, which means that they’re interested of whatever it is that you have to offer them! Then for your business, you can have headache sufferers; you can go and market to Implant patients; you can do Cosmetic Dentistry, etc! In here, you’ll be the one to decide on how you want to do it. That’s why it’s also important to take care of and nurture this herd in your dental practice.

Darcy Juarez

Dentists rightfully see themselves first and foremost as professionals performing an important public service: promoting positive dental health for the communities in which they serve. What they are not traditionally as good at is marketing themselves effectively. The reasons for this are many: some dentists resist marketing because it somehow seems out of step with the Hippocratic oath. Others support the idea of stepping up their marketing activities in principle but just aren’t sure how or where to start.

The bottom line is that marketing in and of itself is not antithetical to what it means to be a responsible doctor. In fact, if you believe in the value of your services, you could say that you owe it to yourself, your staff, your family and your community to more effectively get the word out about your services through effective dental marketing solutions.

Here are 5 tips for getting more patients via effective dental marketing solutions:

Tip #1: Target high-response prospects such as new movers with direct mail campaigns:

Direct mail can be an very cost-effective way to get the word out about your practice to the prospects within driving distance of your office. Many dentists are understandably wary about direct mail because of anticipated low response rates. However, there is a way to drastically improve response rates: specifically target new movers in your area. New movers are simply the people who have recently moved into your neighborhood – either into apartments or homes – and who are therefore much more likely than average to be on the lookout for a new dentist. In fact, research shows that new movers are 4 to 8 times more likely to respond to direct mail advertising than are longtime residents.

Tip #2: Offer prospects promotions and coupons:

When advertising via direct mail, it is always wise to offer special promotions, coupons or other incentives to prospects. Sound too costly to try? Think again: imagine taking a slightly lower margin (i.e., higher cost) on a new patient’s first visit and in exchange for effectively hooking them for multiple future visits. From a cost-benefit standpoint, your dental practice will be much better off by gaining these prospects’ recurring business – even if you have to take a small cost hit in the short term. Every new client is potentially worth hundreds or thousands of dollars per year to your practice, so leveraging promotions and coupons is a smart way to capture those dollars.

Tip #3: Identify something that sets you apart and promote it:

One of the golden rules of any good marketing plan is setting oneself apart from the competition. There are likely many other dental practices in your area that are competing for the same prospective patients you are. You need to find a way to set yourself apart. You can accomplish this without resorting to gimmicks like standing on your head or posing with Siberian tigers in your ads! The key is to home in on some key brand identifiers that will set apart your practice from the others in your area. For example, try becoming proficient at a particular cosmetic dentistry technique. Or, simply become known as the bright smile dentist or the kid-friendly dentist in your area. Your prospects will identify with your new image and be more likely to give you a try.

Tip #4: Train reception staff on how to present your services verbally in an effective way:

Ask yourself: who are the first persons to interface with your prospects? That’s right: it is your phone attendants and your in-office reception staff. To attract, acquire and retain more patients, it is important that your staff knows how to talk to prospects and keep clients happy. This goes beyond making sure that your staff is merely courteous and polite. Rather, you should train them to memorize a script that they can recite concerning your services whenever meeting a new prospect. Of course, there is no need for your staff to memorize the script verbatim – in fact, that could sound creepy or unnatural! Rather, they should learn the script and then create their own variations on that theme that works well for them. The script should be written in such a way that it positions your practice in a unique way (see Tip #3 above) and describes a few of your most important (and lucrative) dental services in a way that does not sound sales-y.

Tip #5: Send your hygienists to get trained on better conversation skills:

While it is your reception staff who first meets and greets your patients, it is your hygienists who spend the most time with them. Even though your patients may be necessarily rendered silent during their routine teeth cleanings, your hygienists should be trained to become excellent conversationalists. Sure, that’s not why you hired them, but consider this: it is a people world, as they say, and employing a staff of interesting, friendly hygienists will keep your patients coming back for years to come.

Consider these 5 tips for getting more patients into your dental chairs. From effective, targeted direct mail campaigns to smart branding and training a courteous, engaging staff, you have at your disposal a range of tools for improving your revenues. These tips will work even if you are on a shoestring budget and even in the face of stiff competition.

Mark Mauser

Dentists rightfully see themselves first and foremost as professionals performing an important public service: promoting positive dental health for the communities in which they serve. What they are not traditionally as good at is marketing themselves effectively. The reasons for this are many: some dentists resist marketing because it somehow seems out of step with the Hippocratic oath. Others support the idea of stepping up their marketing activities in principle but just aren’t sure how or where to start.

The bottom line is that marketing in and of itself is not antithetical to what it means to be a responsible doctor. In fact, if you believe in the value of your services, you could say that you owe it to yourself, your staff, your family and your community to more effectively get the word out about your services through effective dental marketing solutions.

Here are 5 tips for getting more patients via effective dental marketing solutions:

Tip #1: Target high-response prospects such as new movers with direct mail campaigns:

Direct mail can be an very cost-effective way to get the word out about your practice to the prospects within driving distance of your office. Many dentists are understandably wary about direct mail because of anticipated low response rates. However, there is a way to drastically improve response rates: specifically target new movers in your area. New movers are simply the people who have recently moved into your neighborhood – either into apartments or homes – and who are therefore much more likely than average to be on the lookout for a new dentist. In fact, research shows that new movers are 4 to 8 times more likely to respond to direct mail advertising than are longtime residents.

Tip #2: Offer prospects promotions and coupons:

When advertising via direct mail, it is always wise to offer special promotions, coupons or other incentives to prospects. Sound too costly to try? Think again: imagine taking a slightly lower margin (i.e., higher cost) on a new patient’s first visit and in exchange for effectively hooking them for multiple future visits. From a cost-benefit standpoint, your dental practice will be much better off by gaining these prospects’ recurring business – even if you have to take a small cost hit in the short term. Every new client is potentially worth hundreds or thousands of dollars per year to your practice, so leveraging promotions and coupons is a smart way to capture those dollars.

Tip #3: Identify something that sets you apart and promote it:

One of the golden rules of any good marketing plan is setting oneself apart from the competition. There are likely many other dental practices in your area that are competing for the same prospective patients you are. You need to find a way to set yourself apart. You can accomplish this without resorting to gimmicks like standing on your head or posing with Siberian tigers in your ads! The key is to home in on some key brand identifiers that will set apart your practice from the others in your area. For example, try becoming proficient at a particular cosmetic dentistry technique. Or, simply become known as the bright smile dentist or the kid-friendly dentist in your area. Your prospects will identify with your new image and be more likely to give you a try.

Tip #4: Train reception staff on how to present your services verbally in an effective way:

Ask yourself: who are the first persons to interface with your prospects? That’s right: it is your phone attendants and your in-office reception staff. To attract, acquire and retain more patients, it is important that your staff knows how to talk to prospects and keep clients happy. This goes beyond making sure that your staff is merely courteous and polite. Rather, you should train them to memorize a script that they can recite concerning your services whenever meeting a new prospect. Of course, there is no need for your staff to memorize the script verbatim – in fact, that could sound creepy or unnatural! Rather, they should learn the script and then create their own variations on that theme that works well for them. The script should be written in such a way that it positions your practice in a unique way (see Tip #3 above) and describes a few of your most important (and lucrative) dental services in a way that does not sound sales-y.

Tip #5: Send your hygienists to get trained on better conversation skills:

While it is your reception staff who first meets and greets your patients, it is your hygienists who spend the most time with them. Even though your patients may be necessarily rendered silent during their routine teeth cleanings, your hygienists should be trained to become excellent conversationalists. Sure, that’s not why you hired them, but consider this: it is a people world, as they say, and employing a staff of interesting, friendly hygienists will keep your patients coming back for years to come.

Consider these 5 tips for getting more patients into your dental chairs. From effective, targeted direct mail campaigns to smart branding and training a courteous, engaging staff, you have at your disposal a range of tools for improving your revenues. These tips will work even if you are on a shoestring budget and even in the face of stiff competition.

Mark Mauser

Today, dentists are facing 3 major problems in managing their dental practices. These major problems could serve as a great hindrance in them, and managing their dental practices means that they are looking for any available means in looking for ideas and strategies that they can have. And so we at Dental Profits can assure you that we can help you as you face this challenges… and become successful in your dental practice. And this is something we focus specifically at our website for managing dental practices!

Now, here are the 3 problems in managing your dental practices that you should be aware of:

First Problem: First, it’s all about the competition. Now, this competition is growing because dentists are starting to realize that they can’t take their practice to the next level unless they start to: (1) increase the number of new patients (or quality of their patients) that are seen every month; (2) increase the amount of referrals; and (3) increase the time the each patient spends with them in their office. ( Now, this can be both a good news and a bad news… good news for those dentists who know how to do these in their practice, and bad news for those dentists who don’t!).

Second Problem: Second, the society that we live in is oversaturated with marketing and advertising messages. That’s right! And this means that when you start to market your practice and services, you’re not just competing with all the other dentists; but competing with EVERY business, commercial, and media advertisement that is currently “flooding” the marketplace. Now that’s one tough competition! Now, the problem here is that since we are so over-sold and over-marketed to the public, our prospective patients are becoming more and more skeptical than ever before, as they are becoming more and more hesitant to respond to marketing or ads.

Third Problem: Third, it’s the recession. You see, for as long as we are in Iraq, Afghanistan, chasing down terrorists, and dealing with Middle Eastern Issues, there will always be a recession going all around us. The real estate market has dropped by over 22% in the past year, and worse thing is there is no recovery seen in sight! Go to “Google” and type in the keywords “National Consumer Spending” and read the headlines, and you’ll notice that every country is seeing dramatic declines in consumer spending. Although it doesn’t mean that our economy will not be able to come back, but it does mean that its future of the U.S. economy is at this time uncertain.

So, despite all of these 3 major problems that dentists are facing today, we at Dentist Profits can really help you gain new and effective ideas and solutions to every problems that you face in managing your dental practices. Believe me when I say that we have heard every kind of challenges and problems that our clients face in their dental practices… and that we have solved their problems! All you need to do is go to our website (which will be provided below) and we’ll help you to face these challenges… and become successful in your dental practice!

Ed O’Keefe
http://www.articlesbase.com/business-ideas-articles/managing-dental-practices-the-3-major-problems-facing-most-dentists-today-and-how-you-can-solve-them-643041.html

In this article, loan purchase dental practice adviser Ed O’ Keefe will give to you the books (or references) that you can read for the success of your dental practice. The loan purchase dental practice adviser himself have these books in his office, and these references have helped him to become successful with his business. So, by having these references, you too can have the chance of becoming successful with your business in your dental practice. And this is something that the loan purchase dental practice adviser focus specifically at their dental practice website!

Ed on the books that are just fit for your business…

As a loan purchase dental practice adviser, I will give to you the books/references that can be helpful for your business in your dental practice. I myself have read these books, and I find them very helpful for the growth of any kind of business that an individual has, especially in the niche of dental marketing business.

• To Be Or Not To Be Intimidated – Author: Robert J. Ringer

This book, I can say, is just brilliant! The author talks about the “Leap Frog Theory”. The Leap Frog Theory claims that no one can give you the permission to succeed, or give you the pat on the back or the things you need to grow your business, or take your life to the next level… no one but yourself. Only you can decide that. It’s up to you to get things done right and become successful in your business!

• Execution: The Discipline Of Getting Things Done – Author: Larry Bossidy and Ram Charan

This is a book that shows you how to get the job done and deliver results as well. This book can be applicable whether you’re running an entire company, or you’re in your first management job. As a testimonial, this book gives a good practical insight and advice on managing for results at firms or businesses of any size.

• No Man’s Land – Author: Doug Tatum

This book tells you what to do when your company’s too big to be small, but too small to be big. You see, this happens a lot. Once you get to pass like a couple of million dollars a year mark, you have to start thinking differently about growing your business. You can usually get to like a few million a year with maybe one or two employees; but if you plan to get up to get to the 6, 7, or 10 million dollar a year mark, you got to start thinking in terms of teams and creating teams. This book is instrumental for that kind of stuff and great in that as well!

• Winning – Author: Jack Welch

This is another great book. It is divided into parts: the essential company attitude; managing the people in the business; managing the organizations within your business; and most importantly, managing yourself and your career as well.

As a loan purchase dental practice adviser, I advise you to get and read these books/references as I did for my business. These books can be very helpful for your business in your dental practice… as you are finding ways and the means to achieve a successful kind of business for your dental practice that you’ve always dreamed of!

Darcy Juarez